One of the National Association of REALTORS® key initiatives is to impress upon members the importance of embracing technology and how it can be used to enhance their success. The program is designed to prepare real estate professionals to make the most of Internet technology and to identify, evaluate, and implement new Internet business models.

To ensure continued success in online real estate after the course has been completed and certification earned, graduates are able to share tips and techniques through online participation in the e-PRO^® community and referral network.